Privacy Policy
Aurelle™ Privacy Policy
Last updated: June 2026
This Privacy Policy explains how Aurelle™ may collect, use, store, and share information when visitors browse our website, place an order, contact customer support, or interact with store features.
We aim to handle customer information in a clear, careful, and limited way that supports order handling, customer service, website functionality, and a reliable shopping experience.
1. Information We May Collect
We may receive information that customers provide directly when using the website, completing checkout, creating an account, or contacting us.
Information Provided by Customers
- Name
- Email address
- Phone number
- Shipping address
- Billing address
- Order details
- Product inquiry details
- Information included in customer service messages
Payment information is handled through payment services connected to the checkout process. Customers should not send full payment card numbers, passwords, or highly sensitive account details through general support messages.
Information Collected During Website Use
Certain technical information may be collected automatically when visitors use the website. This information helps operate the store, understand general performance, and improve the browsing experience.
- Device type
- Browser type
- IP address or approximate location data
- Pages viewed
- Time spent on the website
- Referring website or traffic source
- Basic interaction activity with website features
2. Cookies and Similar Technologies
Our website may use cookies, pixels, or similar technologies to support website functions, remember preferences, review performance, and understand general visitor activity.
Visitors may manage cookie settings through their browser. Some website features may not work as intended if certain cookies are disabled.
3. How We Use Information
Information may be used for ordinary store and service purposes, including:
- Processing and managing orders
- Arranging shipping and delivery support
- Providing customer service
- Responding to product or order questions
- Sending order-related messages
- Maintaining website functionality
- Improving website layout, content, and shopping experience
- Reviewing store performance and customer interest
- Supporting checkout security and fraud prevention
- Keeping business records where needed
4. When Information May Be Shared
We may share limited information with service providers that help operate the store. These may include payment processors, shipping carriers, website hosting services, analytics tools, customer support platforms, and other business service providers.
Service providers are given information reasonably needed to perform their services. We do not use customer personal information for unrelated resale activity as part of our ordinary retail operations.
5. Advertising and Analytics
Our website may use analytics or marketing tools to understand visitor activity, review traffic sources, measure campaign performance, and improve store content.
These tools may use cookies or similar technologies. Visitors may be able to adjust related preferences through browser, device, or available privacy settings.
6. Data Protection
We use reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, loss, misuse, or alteration.
No online transmission or storage method can be guaranteed to be completely secure. Customers should use care when sharing information online and should avoid sending highly sensitive details through general contact forms or emails.
7. Data Retention
Information may be retained for as long as reasonably needed for order handling, customer support, business records, legal requirements, dispute review, security purposes, or ordinary store operations.
When information is no longer needed, it may be deleted, anonymized, or securely retained according to applicable requirements.
8. Privacy Choices and Requests
Depending on where a customer lives, certain privacy choices may be available. These may include requesting access to personal information, requesting correction, requesting deletion, or asking about limits on certain uses of information.
To submit a privacy-related request, please contact us using the information listed below. We may need to verify certain details before completing a request.
9. Email Communications
Customers may receive messages related to orders, delivery updates, customer service requests, account activity, or other store-related matters.
If promotional email messages are offered, customers may unsubscribe by following the instructions included in those messages. Order-related and service-related messages may still be sent when needed to support a purchase or customer request.
10. External Links
Our website may include links to third-party websites or services. We are not responsible for the content, privacy practices, security measures, or policies of websites that we do not control.
11. Policy Updates
This Privacy Policy may be updated from time to time. When changes are made, the updated version will be posted on this page with a revised date.
Continued use of the website after an update means the visitor has access to the revised policy and may review it before continuing to use the store.
12. Contact Information
If you have questions about this Privacy Policy or how information is handled, please contact us using the details below.
Brand: Aurelle™
Company Name: Blue Nile
Email: service@bluenile.com
Phone: +18773771546
Business Address: 10250 Santa Monica Blvd Str. 1655, Los Angeles, CA 90067, United States